New Delhi: Beverages and snacks firm PepsiCo India will launch up to five products by early 2017, intensifying its focus on nutrition and building a healthier portfolio of products.
“We are moving as an organization towards creating a healthier portfolio… we have been working on developing products after understanding the local food palette and need for whole grains and nutrition in the Indian diet,” PepsiCo India vice-president nutrition category Deepika Warrier told PTI.
“We are looking at launching 4-5 new products by the end of this year or beginning of next year,” Warrier added. She further said, “We believe in offering a range of choices to our customers… Clearly there is a ready category momentum (for nutrition backed products)… We have seen that nutrition backed products are growing much faster.. We need to tap that momentum.”
PepsiCo will launch new products to address whole grain needs in the Indian diet, fruits and vegetables gaps, and create familiar Indian breakfast recipes healthier with oats. Quaker Oats figures prominently in PepsiCo’s nutrition division plans.
The company has appointed chef Vikas Khanna as its nutrition brand ambassador. The company has recently launched two new flavours of oats viz Chaat style and Curry Magic, co-created with the chef.
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