&TV, the newest entrant in the Hindi general entertainment channel (GEC) space, will go on air March 2, also marking the launch of Bollywood superstar Shah Rukh Khan’s new reality TV show “India Poochega… Sabse Shana Kaun?”
The content line-up includes a mix of fiction shows like “Razia Sultan”, “Begusarai”, “Bhabi Ji Ghar Par Hai?”. However, the highpoint of the channel is “India Poochega – Sabse Shaana Kaun?”, a game show adapted from the “Who’s Asking?” international format.
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