A film’s promotional drive is usually a big component of its budget. But what if the campaign can be tapped to fetch massive returns? That’s exactly what Shah Rukh Khan has in mind for his next home production, Happy New Year, which is gearing up for a big Diwali release.
So, while other producers are pushing their stars to give time for interviews, photo shoots and TV shows, Mirror has learnt that SRK has a new game-plan in mind. He is planning worldwide shows with the film’s cast, including Deepika Padukone, Abhishek Bachchan, Sonu Sood and Boman Irani, ahead of the film’s release. Director Farah Khan will also join the Happy troupe.
The preparation for the travelling mega show has already begun. The actors have been asked to allot dates in August for rehearsals, which will be conducted in SRK’s office. They have already allotted dates for the shows, which will be held in September and October….
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